Guest-Column News
Join us as we journey through the most enchanting Christmas ads of 2024, each crafted to ignite the holiday spirit and leave a lasting impression on our hearts
Ullu’s IPO delayed, but hope to launch it by March 2025: Vibhu Agarwal
Noise marks 10 years in smart wearables with the ‘Made of Noise’ campaign. Utsav Malhotra, COO, Noise, speaks to IMPACT about key milestones and future plans.
Open can cut costs, allowing brads to invest more in accessing data: T Koshy
The ‘quality over quantity’ mindset of Gen-Z is rapidly transforming the beauty and cosmetics segment. Cosmetics marketers share how they are prepping for this emerging trend
The ad aims to promote Manappuram Finance’s instant gold loan app which allows to get a gold loan anytime from anywhere
With the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the news ecosystem presents challenges & opportunities, say industry bservers
Sources say several shows—including Pukaar Dil Se Dil Kavya- Ek Jazbaa, Ek Junoon, Jubilee —will be off-air due to low TRPs
Zepeda joins X from Hyundai, where she was the Chief Marketing Officer for five years before becoming the Chief Creative Officer
The ad has been conceptualized by Network Advertising and produced by 10 Films
As per earlier reports, the platform was to be launched in July but the date got pushed to August
Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape
Guest Column: Ashiish V Patil, ex-CEO of MTV India; former Head of Youth Films, Talent Management, Brand Partnerships and Digital Originals at Yash Raj Films, shares his take on marketing budgets
Guest Column: Debal Dutt, Chief Marketing Officer at Intellect Design, talks about the importance of thoughts and emotions to elevate customer experience
Guest Column: Anup Chandrasekharan, COO - Regional Content, IN10 Media, shares his hopes and concerns as the Star India-Viacom18 merger takes shape
Rohit Bansal, Group Head of Communications, Reliance Industries Limited, remembers Umesh Upadhyay
Guest Column: Shantomoy Ray writes how cultures play a role in shaping consumer perception
Bhupendra Chaubey, Editor-in-Chief, Thesquirrels.in, recalls his association with Umesh Upadhyay
Guest Column: Shantomoy Ray explores various strategies for leveraging advertising for fostering and maintaining consumer loyalty
Guest Column: Joy Chakraborthy, remembers former team member, the late Sakshi Jain, whose passion for revenue numbers was only exceeded by her commitment towards work
What began as a quarterly earnings report turned into a landslide of reversals that have shaken the company’s foundation & cast doubt on its future dominance, writes Tata Motors’s Shubhranshu Singh
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, explores the ethical landscape of advertising in India
Guest Column: Chetna Israni, Director & Co-Founder, Morning Star Brandcom, writes on how brand custodians can adapt strategies to respect the new, discerning and intelligent audience
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on why brands must develop new strategies to engage audiences on streaming platforms
Guest Column: Srinath Sridharan writes how Vinesh Phogat has fought enough obstacles to get to this global stage, be it domestic sporting politics to injury and surgery
Guest Column: Aalap Desai, CCO and Co-Founder, tgthr, writes how social media platforms have transformed the way audiences experience the Olympics, making it more interactive, inclusive, and immersive
Arpan Jain, Chief Creative Officer of Ignite, Insync and 1.618 Studios, writes on how globally brands have set new benchmarks by exploring diverse mediums beyond billboards
Guest column: Krishna Iyer, Director-Marketing, MullenLowe Lintas Group, writes about Olympics being used to further the political aspirations of host nations and participating countries historically
Guest column: Shweta Rathee, Publisher/Director Sales at ELLE Magazine and the wife of the late Monjit Sharma, remembers her husband as someone who was a people person through and through
Guest Column: Priyanka Manglani, Account Director, Ruder Finn India, talks about how professionals can leverage AI to unlock new frontiers in the industry
Guest column: Brand Consultant and Managing Partner of Bright Angles Consulting LLP, Nisha Sampath writes why brands need a broader macro framework to navigate the changing landscape of sports
Guest Column: Rohit Jain, Managing Partner, Singhania & Co., critically examine the Bill, its objectives, grievance mechanisms, the manner of its introduction, and its practical implications
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes how the influence of mobile advertising is undeniable & why advertisers need to adopt best practices in this arena
Guest Column: Ankit Chavan, Public Relations Consultant at Adfactors PR, talks about the power of communication in bridging ideological divides and fostering unity
Guest Column: Siddhi Karia, Brand Marketing Specialist, Vero Moda, writes why Olympics is more than just a sporting event but a rich tapestry of stories and brand narratives
Guest Column: Talha Bin Mohsin, Director & Founder, BLTN, writes on his exit from Ogilvy and co-founding the production firm Better Late Than Never Films
Nisha Singhania, CEO and Managing Partner, Infectious Advertising, writes on the design & symbolism of the Olympics logo, medal and attire
Guest column: Vaishnavi Kanugula, Senior Consultant, Pitchfork Partners Strategic Consulting, talks about the gamble of greenwashing in the world of lab-grown diamonds
Guest Column: Rahul Vengalil, CEO & Co-Founder of tgthr, writes on the journey to creating more effective content
Krishna Iyer, Director - Marketing, MullenLowe Lintas Group, writes on how the Ambani wedding has been a powerful tool for promoting Indian brands and culture globally
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications Pvt. Ltd., delves into the evolution, mechanisms and impact of programmatic advertising
Guest Column: Ramesh Narayan, Founder of Canco Advertising Pvt. Ltd, Director Strategy, remembers adman Bobby Sista's efforts to bring gender on top of the creative agenda
Guest Column: Bobby Sista was an original philanthropist who practised charity even before it became fashionable, writes Meenakshi Menon, Entrepreneur, Founder - Spatial Access
Guest Column: Yogesh Pawar, Programme Director, Population First, pens down the industry's recollections of Bobby Sista, one of the pioneers of Indian advertising
Guest Column: Rahul Mandal, Founder of Branding Area - PR & Marketing Agency, highlights his take on the significance of artificial intelligence in the public relations dynamic
B Sai Kumar, Founder Arre and Arre Voice and Former Group CEO Network 18, goes down memory lane to remember the time he worked with Monjit Sharma
Guest Column: Harday Gupta, Founder & Director, The Right PR talks about the communication strategies to counter the spread of misinformation
Guest column: Mihir Srivastava, Founder-Editor at Vyakti.co.in, remembers late senior journalist Ajay Upadhyay's innate benevolence and his many endearing paradoxes
Gaargi Sarkaar, the founder of RA Brand Consultant, shares her thoughts on brand activism and how it can make a difference to the brand
Shantomoy Ray, Founder & Director of creative hotshop K-Factor Communications Pvt. Ltd, writes on how AI and machine learning are revolutionizing targeted ads and consumer engagement
Guest Column: Gitika Bangia, Head - Corporate Communications - Stryker India, writes about the art of storytelling in PR
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how social media influencers are central to the new advertising landscape
Guest Column: Anirban Banerjee, Senior VP & SBU Head (batteries-flashlights), Eveready Industries India, writes on why brands must ensure that their claims can stand the test of consumer scrutiny
Guest Column: Rajiv Dubey, Head of Media at Dabur India, writes that Avinash Pandey's ability to blend academic insights with practical experience is a key driver of his success as CEO of ABP News
Guest Column: Shantomoy Ray, Founder-Director of K-Factor Communications, writes on how brand strategies must reflect values, behaviours & preferences of this savvy audience
Guest Column: Pankaj Krishna, Founder & CEO, Chrome Data Analytics & Media, on his association with Avinash Pandey who recently stepped down as the CEO of ABP Network
Guest Column: Pragati Rana, Head of Originals, Regional Creative Officer – West and Founding Partner, tgthr., shares the nitty gritty of presenting as a Glass Lions contender at Cannes
Guest Column: Shantomoy Ray, Founder-Director of K-Factor Communications, shares some key points about retaining clients in today's tough business environment
Prasoon Joshi shares highlights of his association with Chintamani Rao on the later completing 50 years in the advertising and media industry
Guest Column: Anil Pandit, Executive Vice President, Publicis Media Services, writes on the deprecation of third-party cookies and its consequences
Varghese Chandy, VP, Marketing & Ad Sales, Malayala Manorama, shares his thoughts on R Rajmohan, CMO - North and East, Malayala Manorama, hanging up his boots
Guest Column: Shantomoy Ray, Founder & Director, K-Factor Communications, writes on the need to ‘simplify’ advertisements
Guest Column: Abhik Santara, Founder, Atom Network, shares his experiences from the Cannes Lions festival
Guest Column: Hardayal Singh, former Chief Commissioner of Income Tax and a published author, writes about whether the past is a good indicator of the future performance of the new government
Guest Column: Shubhranshu Singh, Chief Marketing Officer, CVBU at Tata Motors, writes on the challenges of the digital platforms, and more
Guest Column: Kailashnath Adhikari, MD Governance Now, Sri Adhikari Brothers Network, pens his thoughts about why Modi 3.0 will be different from its previous versions
Guest Column: Dr Ajay Kummar Pandey, SC Advocate and Spokesperson of Lok Janshakti Party, writes about his memorable first meeting with the legendary Ramoji Rao
Guest Column: Ambarnath Sinha, Former Creative Director - ETV Network (NEWS & Entertainment), Ramoji Film City, recollects lessons in life from the man who never broke a promise
Dr Kushal Sanghvi, Business Mentor, National HRD Network, writes that Ramoji Rao was a man with several credits and it was his constant need to give back to society that made him a genius
Guest Column: Manas Mishra, Co-founder & MD, Mediant Communications, writes that the SC order is a major step towards creating accountability in marketing & advertising of consumer products, services
Yesudas Pliiai, Founder and CEO of Y&A Transformation and Channel Factory, offers his tribute to Ramoji Rao
Ramoji Rao left an indelible mark on all the industries he touched, writes Mukund Setlur, EVP, TV9 Network
Guest Article: Prathama Tripathi, Deputy Manager – PR and Events, R R Kabel Limited talks about communication professional’s role in managing AI ethics and regulation advocacy
Surabhi Srivastava, Manager – Public Relations, Panasonic Life Solutions India, shares her views on the importance of navigating the ethical quagmire while using predictive analytics in communications
Guest Column: Prateek Sharma, Sr. Manager, Corporate Communications, Max Life Insurance shares the evolving Role of Communications in Cultivating Meaningful Connections in a Post-Truth Era
Guest Column: Jai Bahal, Founder and Trainer-in-chief at NAVIC shares his (slightly biased) views on Greenwashing, it’s misuse and its potential remedies
Guest Column: Karthik Hariharan, the Head of Marketing at axio, writes about AI and its ethical use, which can help marketers become more strategic and enhance their productivity
Guest Column: Rajiv Gopinath, Chief Solutions Officer at Publicis Media Services, writes about having developed a tool to predict T20 World Cup match ratings that can fuel informed decisions
Guest Column: Author Dr Bhuvan Lall pens his experiences of the old-school magnificence of Saint Tropez
Guest Column: Carina Chopra, Head of Marketing, Lightspeed India and South East Asia, writes about how venture capital firms can offer the right marketing support to emerging startups
Guest Column: Snigdha Voruganti, Assistant Manager of Communications and Sustainability Innovations at Shahi Exports, shares intricacies of crafting compelling communication for fashion industry
Guest Column: Rahul Vengalil, CEO & Co-Founder of tgthr, writes on how the conversation landscape has shifted dramatically – from offline gatherings to online platforms
Guest Column: Vimran Singh, Branding & Communication Officer, Fleetguard Filters, shares insights about the vital role of comm professionals in advocating for AI ethics and regulatory frameworks
Rammohan Sundaram, President - Integrated Media, DDB Mudra Group, has taken to social media on why he let go of his LinkedIn badge
Markand Adhikari, media stalwart and CMD of Sri Adhikari Brothers, shares his admiration for NP Singh’s contributions to the media & entertainment sector
Guest Column: Kush Aggarwal, Head of Marketing, Bikano, lists ways to stay at the forefront of the industry’s evolution
Guest Column: Nakul Ghai, Global PR, Communications and Corporate Affairs practitioner delves into the challenge of Greenwashing and the mandate for authentic, responsible, and purposeful storytelling
Guest Column: Nixan Crasto, VP- SEO & Content, PivotRoots, writes about Google's approach towards separating quality content from the 'internet's version of junk food' in the age of AI
Guest Column: Rajiv Gopinath, CCO, Publicis Media Services, shares insights from a study on IPL viewership
Vikram Chhachhi, Managing Partner, India & Managing Partner, Asia Pacific Consumer & Retail Practice at DHR Global, remembers PG Mathai
Shivani Gupta, Corporate Communication Lead, Herbalife International India Pvt. Ltd., provides a roadmap to building customer trust while countering false narratives
Guest Column: Nishank, Associate, Marketing Communications, Nangia Andersen LLP, shares strategies for addressing ideological polarization, emphasizing empathy, active listening and critical thinking
This blog has been written by London-based veteran admen Brian Jacobs, Founder at B&JA and Nick Manning, founder at Encyclomedia International
Guest Column: Swati Bhattacharya, ex-Creative Chairperson of FCB India, pens a note asking women not to shy away from celebrating their success
Guest Column: Rahul Vengalil, CEO & Co-Founder of tgthr, pens down his thoughts about the need to strengthen brand narratives in an age where consumers are constantly exposed to content
Guest Column: L Adimoolam, Publisher, Dinamalar, decodes the mechanism, impact and meaning of ABC and RNI for the publishing industry
Guest Column: Nikhil Gupta - Head of Marketing, Strategy, Govt. Affairs & CSR - Signify, Greater India, writes about ‘Efficient & Effective’ Marketing Strategy for growing a legacy brand in India
Guest Column: Author Dr. Bhuvan Lall pens down the success story of Ashok Amritraj
Guest Column: Prabal Basu Roy, a Sloan Fellow from the London Business School, Director and Advisor to Chairmen of corporate boards, writes how Brand Dubai has taken a big hit due to Emirates
Guest Column: Todd Parsons, Chief Product Officer, Criteo, shares how the company is addressing cookie deprecation
Guest Column: Anup Chandrasekharan, COO - Regional Content · IN10 Media Network, looks back at the eventful last quarter of the media & entertainment industry
Guest Column: Rahul Vengalil, CEO & Co-Founder, tgthr, decodes the opportunities that the phasing out of third-party cookies brings to the world of advertising
Deepak Jolly, Chairman, Ind Food & Beverage Association and Founder, Consocia Advisory, reminisces his cherished memories with Shantanu Guha Ray
Swati Bhattacharya, Senior Marketing Communications Professional, shares her fond memories of knowing and working with author and veteran journalist Shantanu Guha Ray
Suhel Seth remembers friend Shantanu Guha Ray as an inveterate foodie, a quintessential Bhardalok, a man of impeccable taste and a terrific human being
Hiren Gada, CEO, Shemaroo Entertainment, on the incredible women in his life – his mother, sister and wife
Guest Column: Nachiket Deole, Head of Sales, India at DoubleVerify, writes on audience fragmentation, retail media, Attention Economy, role of AI and more
Navroze Dhondy, Founder & Managing Director, Creatigies Communications, remembers ad veteran FaliVakeel and his sense of humour
Marketing expert Vishesh Sharma remembers his senior who taught him the ropes of journalism in the early days of his career
Adman Titus Upputuru writes about the sacrifices of his beloved sister, Usha Hephzibah Upputuru, who raised him and his brothers following their mother's untimely death
Writing for e4m’s She is Strength, Sumeet Singh, Info Edge India, tells us how her friend has stood by her in tough times
As part of e4m ‘She is Strength’ series, Krishnarao Buddha, Senior Category Head, Parle Products, writes about his journey with BhramaKumari’s Sister Shivani
PG Aditiya, Founder & CCO at Talented, on his mother-in-law is an old-school feminist who prioritises actions over words
Rajdeepak Das, CCO, Publicis Groupe South Asia & Chairman Leo Burnett South Asia, writes about his wife’s strength, resilience and unwavering support
Guest Column: As part of e4m’s She is Strength series, Shradha Agarwal, Founder and CEO- Grapes, writes about the women who taught her the importance of self-love
In this edition of ‘She is Strength’, Dr. Sandeep Goyal, Chairman of Rediffusion, shares why Shashi Vandrevala is even today his Shero
Prasoon Joshi, Chairman McCann World Group Asia and CEO & CCO McCann World Group India recounts his grandmother’s unstoppable zeal
In today’s edition of our Women’s Day series, Amit Wadhwa, CEO, Dentsu Creative India, shares his admiration for the incredible women in advertising and his pillars of support – his mother and wife
Guest Column: Writing for e4m’s ‘She is Strength’ series, Rana Barua, Group CEO India, SEA & North Asia (Japan & South Korea), shares how his wife is the "shero" of his life
Guest Column: As part of e4m’s ‘She is Strength’ series, Swati Bhattacharya, CCO at FCB India, shares how these women have helped her become a better person and a better professional
Guest Column: Aparna Garg, Head- Corporate Communications and Investor Relations, Indian Energy Exchange writes about the importance of investing in a female workforce
Guest Column: Vishal Baghel, Director, Synchronize India, writes on the metamorphosis of IPL viewership, the evolution of viewer segments and more
Guest Column: On Women’s Day, Anita Kotwani, CEO Dentsu Media South Asia, shares how her sister and friend have taught her to live life to the fullest
Guest Column: Writing for e4m's new series 'She Is Strength', Shashi Sinha, CEO of IPG Mediabrands India, shares how his wife has been a guiding light and a constant source of steadfast support to him
Josy Paul, the Chairman and Chief Creative Officer of BBDO, goes down memory lane for She Is Strength – e4m’s new series that we begin today on the occasion of International Women’s Day
Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India), writes why start-ups should create value inward by investing in their product, employees & customers
Guest Column: Bhuvan Lall, the author of India on the World Stage, writes about the major takeaways from Christopher Nolan’s 2023 magum opus, Oppenheimer
The Disney-Reliance merger signals a transformative shift in the Indian media landscape, raising questions about consolidation, innovation, and regulatory oversight, writes Pande
Guest Column: Chintamani Rao, Strategic Marketing and Media Consultant, shares his insights on the ISEC proposed by the MRSI
Guest Column: Advit Sahdev, Digital Marketing & Performance Marketing Expert writes on how programmatic advertising offers dynamic creatives
Lalitaji's wisdom shaped a generation's consumer ethos, leaving an indelible mark on Indian households, writes Hetal Khalsa, Co-Founder and Chief Creative Officer, PivotRoots – A Havas Company
Archana Kapoor, founder of Radio Mewat & The Radio Festival, remembers how Ameen Sayani's Binaca Geetmala wasn't just a source of music but a steadfast companion for listeners
Nisha Narayanan, Director and COO, Red FM and Magic FM, pays tribute to Ameen Sayani and the rich legacy he leaves behind
Shashi Sinha, CEO of IPG Mediabrands, India, who had worked with Ameen Sayani for over six years on ‘Binaca Geetmala’, shares his memories of the iconic radio presenter
Meenakshi Menon, an entrepreneur who founded Spatial Access which is now part of Deloitte, remembers ‘Lalitaji’ Kavita Chaudhary
Dr. Sandeep Goyal, the Chairman of Rediffusion, muses about the supremacy of Lalitaji among mascots in the Indian ad world such as Gattu, Rasna Girl, Onida Devil and Chintamani
Ramesh Narayan, Founder of Canco Advertising, Director Strategy, Asian Federation of Advertising Associations and Mancom Member India Chapter IAA, remembers Kavita Chaudhary as Surf’s Lalitaji
Guest Column: Gavin Buxton, MD, Asia, Magnite, walks us through some of the main hurdles Indian publishers face in seizing the live sports opportunity and offers insights on clearing them
Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank, writes on embracing AI, influencer marketing and other trends
Ramesh Menon, CEO, Fever FM, writes on the inspiration behind recalibration of Fever FM
Guest Column: Community Radio Stations have transformed into hubs of mobilization, communication and cultural celebration, writes Archana Kapoor, Founder Director of The Radio Festival
Guest Column: Prashant Dhar, Director - Marketing, A. O. Smith India, writes why being differentiated and relevant online for brands is more vital than ever before
Guest Column: Rubeena Singh - Country Manager India & MENA, AnyMind Group writes that virtual influencers, armed with creative freedom and storytelling potential, can offer new opportunities to brands
Dr. Annurag Batra, Founder & Chairman of exchange4media group, offers an upshot of the dentsu-e4m Digital Advertising Report 2024, which was unveiled on Thursday
Guest column: Krishna Iyer, Director - Marketing, MullenLowe Lintas Group writes about Ram temple inauguration as an opportunity for brands to tap into India's spiritual soft power on a global stage
Arvind Nair, Vice President, Mirum India, writes on the new ASCI guidelines on greenwashing in advertisements
Guest Column: Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co tracks the trends that resonate deeply with the essence of the sleep solutions brand
L. Adimoolam, Publisher - Dinamalar, writes on the 'irregularities and the weaknesses in the IRS'
